App Marketing - The Math of the App Business
Let's continue from our previous post last point remember?
Let me remind it was 'The Math of the App Business',
Why I selected last point first? You will understand if we go further into the discussion. . .
Actually this topic covers all previous four listed in my last post in short you have to understand first the actual math of an App Business . . .
In 2016, app businesses predicted to generate $60 billion plus as far as revenues are concerned. Now . . .
How to claim your stake with the help of understanding 'the math of the app business' ?
Let me guide you in a very simple manner, as we have already discussed in posts prior to this one that
'7' Seven PIN POINTS as discussed below . . .
1. App Downloads and Installs (ADI)
As we might have a certain number of app users who have already downloaded our apps. But how many of them have actually taken step forward and installed it on their device, keep it and use it? Statistically, the average number of total downloads conversion to installations is mere 30%. And this metric is extremely crucial. X installs means X revenue.
*The basic thing to track are daily app's installs and their sources.
Analyzing the sources of installs are as important as the quantity of installs in actual. As we can easily evaluate our marketing strategy and advertising campaigns as well. Solely recommended by industry leaders to work with an independent analyzer of installs, thus eliminating a conflict of interest that comes with a tracking solution from an advertising network.
Checkout services like MAT, Adjust or Google Mobile App Analytics.
We will discuss rest of the points in our next post in details, so stay in touch for updates.
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