The Math of the App Business - Increasing App User Retention

The Math of the App Business - Increasing App User Retention

user retention Shoaib   22:42

Let's continue from our previous post last point remember? 

Let me remind it was 'The Math of the App Business', and next point I mean second out of seven metrics we were discussing is Monthly active users (MAU) Let's discuss that further . . .


2 – Monthly Active Users (MAU)

What MAU actually is it is the number of users having actively engaged with your app during the last month. Monthly active user is the coarse metric that highlights the main user base of the app. You can also track DAU – daily active users, to see more closely how truly indispensable the app is for those who have installed it. 

DAU – Daily Active Users:
DAU can be calculated for a specific day or as average over any time frame. Not diving into intricacies around the term “active users” lets depict it is commonly considered any app user who has launched your app at least once can be counted as an active user. For instance, if the app has been used 40,000 times by 10,000 people in the last 30 days, the MAU is 10,000. 

 3 – App User Retention or Customer retention

Retention rate equals to the total number of users within a set period of time divided upon the total number of users who engaged with the app in a previous period of time. 

So, when 500 new people from May used your app in June / 1,000 new people in May, your retention rate is 50%. AUR is the measurement of app’s ability to engage and maintain its customers over a period of time, commonly 1 month. 

Customer retention may differ by category, where as common statistics show an average 40% 1-month retention rate and a 4% 1-year retention rate. 

Average customer retention rates The retention metric is based on the frequency of app sessions – which is the act of a user opening the app. 

Contrary to the retention rates, there is also the “churn rate”, meaning the percentage of users who do not return to the app. Together with “user lifetime” metric (the average number of days a user spends interacting with the app), this set of app metrics is vital to understand what is actually happening in the app.

We will discuss rest of the points in our next post in details, so stay in touch for updates. For more Tips and Tricks Follow us on Twitter, twitter.com/saappsofficial 
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Understanding The Math Of The App Business

Understanding The Math Of The App Business

user retention Shoaib   00:40

App Marketing - The Math of the App Business 

Let's continue from our previous post last point remember? 

Let me remind it was 'The Math of the App Business', 

Why I selected last point first? You will understand if we go further into the discussion. . . 

Actually this topic covers all previous four listed in my last post in short you have to understand first the actual math of an App Business . . .


In 2016, app businesses predicted to generate $60 billion plus as far as revenues are concerned. Now . . . 

How to claim your stake with the help of understanding 'the math of the app business' ?

Let me guide you in a very simple manner, as we have already discussed in posts prior to this one that developing and launching an app is only the first step in a long journey of a fruitful app business. No matter how app business's success may be defined, the key metrics are vital to measure the app's performance.

Key App Metrics and Maths of An App Business can be understood with the help of following '7' Seven PIN POINTS as discussed below . . .

1. App Downloads Installs (AI)

2. Monthly active users (MAU)

3. App User Retention (AUR)

4. Average Revenue Per User (ARPU)

5. App's Lifetime Value (LTV)

6. Customer Insights & Personalization (CIP)

7.App Revenue (AR), actually  for which we all Apprepreneurs are eagerly waiting to be generated.

1. App Downloads and Installs (ADI)

As we might have a certain number of app users who have already downloaded our apps. But how many of them have actually taken step forward and installed it on their device, keep it and use it? Statistically, the average number of total downloads conversion to installations is mere 30%. And this metric is extremely crucial. X installs means X revenue. 

*The basic thing to track are daily app's installs and their sources. 
[Crucial Metric]

Analyzing the sources of installs are as important as the quantity of installs in actual. As we can easily evaluate our marketing strategy and advertising campaigns as well. Solely recommended by industry leaders to work with an independent analyzer of installs, thus eliminating a conflict of interest that comes with a tracking solution from an advertising network. 

Checkout services like MAT, Adjust or Google Mobile App Analytics.

We will discuss rest of the points in our next post in details, so stay in touch for updates.

For more Tips and Tricks Follow us on Twitter, twitter.com/saappsofficial 
or Like our Facebook Fan page facebook.com/saappsofficial

App Marketing Basics - An Idea and Implementation

App Marketing Basics - An Idea and Implementation

review websites Shoaib   03:36

App Marketing Basics - A blog to Educate App Developers / Promoters

Marketing is really important for every single thing getting launched in the marketing, sometimes marketing is done even before the launch and turns out to be great. 

Jumping in middle of the things doesn’t helps at all; learning about app marketing basics can really help a lot in getting to the top of the ranking chart.

Factors to Consider Before You Launch

There are certain things that should not be forgotten before the launching of the app in the market, most people just think that it is enough only to launch the app in the market, it is important to start developing ideas for the marketing of the app even before the app is launched the sooner the marketing methods get planned the better it is.

Not only marketing; but some other factors should be considered in the early stages of app development which are branding, competition and keywords.

Branding

While developing your app and designing your app it is important to take up some things into consideration: the business name, the app’s style, and the icon that will display your app. Your brand represents you and your company, so pay extra attention to it. The branding will go much further and would be used in your upcoming apps, so be wise to choose it.

Keywords

Keyword is a phrase or word to lookup app in the store and to know about it. The keyword for the app should be according to the app so that it becomes easier to be found, also having the keyword in app description is really important.

Competition

Do some research in the app market and look up to the apps having same keywords like yours and then see where they stand in ranks? Categorizing an app can be a difficult thing but after doing the study it would be quite clear to you that where your app should be putted in. If you find that the competition is fierce in one category then choosing a relevant category also would help your app get downloaded more which will result in getting it ranked higher.

For more Tips and Tricks regarding mobile app business and increasing your app revenues, Stay in Touch with us. . . 
Follow us on Twitter, twitter.com/saappsofficial 
or Like our Facebook Fan page facebook.com/saappsofficial

App Marketing Basics - An Introduction to the Blog

App Marketing Basics - An Introduction to the Blog

upranking Shoaib   22:11

App Marketing basics, a blog designed specifically for app developers, indie game developers and pr agent as well as app promoter.

In this blogger blog you can find Basic Tips and Tricks to help you easily uprank yur app in App store or play store charts...

Scratch From App Launch to Uploading, App store optimization, App Downloads, ratings and reviews as well as User retention, App revenue generation, App Ratings, Ranking and App User Analytic and Managing your App Business Almost all such topics are covered here!

Managed by Top App Marketing Expert SAK Hashmi as well as an Expert iOS game developer Shoaib Ahmed Shakir having interesting , intuitive apps as well as addictive games on App Store and Google Play store falling into board games, puzzle games and other apps categories!

Watch our Video How Do We Promote Apps and Games and Help Appreneurs (App Entrepreneurs) to make most out of there apps and games live in iTunes App Store or Google Play Store.

For more Tips and Tricks regarding mobile app business and increasing your app revenues, Stay in Touch with us. . . 
Follow us on Twitter, twitter.com/saappsofficial 
or Like our Facebook Fan page facebook.com/saappsofficial